Fast Company

Jayson A. Goldberg and Peter Cowles from Fast Company were the guest speakers the other day. They both are awesome, intelligent, knowledgable, smart and know what they do. They presented an amazing facts which is 84% of adults whoeare are 18 years old and older read magazines. This number comes from Magazine Publishers of America. Can you believe that? I wonder though. How many actully subscribe to the magazines?

Here are what in my scribbled notes:
• 20 years from now print still being around; the readers have to the power over the medium. If they like the magazine, they’ll subscriber forever.
• Think about where you read the magazine and think about the e-magazine and its device.
• Teens engage in magazines more than in TV.
• 19% of Fast Company’s subscriber both read the magazine and surf the site.
• How does print play a role in the new integrated media mix?
• Sale preparation is very important. How'd your sale rep answer the question "how your magazine stand out?"
• Know your product and your competition. Also know your market and identify the right oportunities.
• Newsstand sale = Editorial
• Revenues = active business + businees in the past + business in the future
• You need to play to WIN, not to compete