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Headline: As Ad Costs Rise, a Move to Challenge Pay-Per-Click

Advertisers on the new shopping sites such as Jellyfish.com, TheFind.com and MyTriggers.com typically pay only when someone actually buys something or when users view an ad. The cost-per-action advertising approach should yield a better user experience, since shoppers were shown products most relevant to them—not simply the items from the highest-paying advertisers. Existing shopping sites like Shopping.com, Shopzilla and PriceGrabber are not daunted by this new competitions. They reported that the company will improve the website and recently began testing a service in which customers can pay for their purchases on the site without clicking away to the retailer.