Vermont Trip

What: Last trip with Boom
Where: Stratton, Vermont
When: December 23-25, 2006
Who: Boom, Tai, M, Nut, Ploy, P'Mie, Koi, Mick, Gal, Pui

Time Out New York

Sorry people. You don't have a chance to read 'New News' this week because Monday was Christmas Day. ColdPloy went back from snowboard trip with pain all over her body.
Anyway, she would like to dedicate her time writing about her memory when she was interning at Time Out New York. Online Department is awesome. They are all nice, polite, and generous. I don't know anything about other department though because I didn't communicate with them much. TONY Kids has the free bin stuffed with toys, children books, clothes, and sometimes food. I got couple things for Runn and Aiden. Last time I saw an interesting toys. Unfortunately they are too big to carry in the subway.

It seems that ladies here do not do their personal business frequently. Mostly I used their toilet alone and hardly see other girls. It's strange. Usually, the restroom are the most busy area in the corporate world. One thing I like very much is that they prepare lunch and eat together. Lunch could be something that can be prepared easily like salad with mixed green and avocado, or I saw they were having smoke salmon sandwiches one day. One person prepares lunch for 4, and willingly they take turn to do that.

Good cheap lunch and good conversation create unity. Why don't other company think of things like this.

new news

Headline:'The L Word' Spins Off Its Chart
Date: December 18, 2006
Source: New York Times

Nothing wouldn't be more interesting than social networking website for lesbian. OurChart.com is created accordingly by the hit lesbian show called 'The L Word'. I've never seen this show before since it is on Showtime Networks which i am not a subscriber. Hilary Rosen, a founding partner and the site’s president, said “Every lesbian has their own L world. We thought it would be really interesting to let go of the show in this environment and bring other people’s L worlds into the mix and let them share with each other.” ;-O

Being a straight girl, I am afraid of signing up to the site. I might do that sometimes to see what they are talking about in real world. But I might change my mind later. Who knows. I bet that in the near future you will see many other shows starting the same idea about user-generated content. So much more involvement.

Joke of the Day

Lina: Hey, Ploy. What are you doing this Friday?
Ploy: This Friday? I have a make-up class. Why?
Lina: Oh really? What are you learning this week? How to apply the eyeshadow or a foundation?
Ploy: ?!!!???!!

new news!

Headline: In Web Traffic Tallies, Intruders Can Say You Visited Them
Date: December 11, 2006
Source: New York Times

Another online fraud. Nielsen/NetRating, a leading company in measuring Internet traffic, sharply cut its previously reported statistics for the financial Web site Entrepreneur.com to 2 million unique visitors in April, from 7.6 million. Oh wow. That is almost 6 million unique visitors there. The reason is when users visit other sites, new browsers windows pop up containing articles from Entrepreneur.com. The unusual thing is that these pop-ups contain news content, like articles on how to start a small business, making the readers hard to distinguish from an intentional visit to the site itself.
Publishers may use every technique they found to gain readers’ eyeballs in order to generate more money. Moreover, push traffic is very common now. You can push your ad pop-up, pop-down, pop-under, pop-left, pop-right .. blah blah blah. However, these ads should be factored out clearly and left alone the true unique visitors.

Joke of the day

m: good morning, miss p.
miss p: good morning, m.
m: how're things?
miss p: same old shit.
m: different flies?
miss p: ??!!??!!

Casino Royale

My friends and I have repeatedly heard that the new James Bond movie, Casino Royale, is awesome! It's a must see movie. OK. I risked my $11 and have to say that it's worth $10.25 of my money. Classic action at the beginning of the movie; bad guy tries to escape by running away vertically, meaning he runs high up to the sky. Strange but that scene is very exciting. Of course, there is a scene of Bond fighting his opponent in the fast-running car; Bond with his gadgets. I couldn't remember last time I went to see the movie and my eyes were covered with my hands. This movie really made me do that. I've hardly seen an action movie lately because I am sick of over computer-generated scenes. Not mention the fact that I am getting old and have on interest in an action movie anymore. However, Casino Royale is surprisingly good!

Lots of quotes from the movie. My favorite one is here:

Vesper Lynd: How was your lamb?
James Bond: Skewered. One sympathizes.

Now I fall in love with Eva Green.

new news!

Headline: As Ad Costs Rise, a Move to Challenge Pay-Per-Click

Advertisers on the new shopping sites such as Jellyfish.com, TheFind.com and MyTriggers.com typically pay only when someone actually buys something or when users view an ad. The cost-per-action advertising approach should yield a better user experience, since shoppers were shown products most relevant to them—not simply the items from the highest-paying advertisers. Existing shopping sites like Shopping.com, Shopzilla and PriceGrabber are not daunted by this new competitions. They reported that the company will improve the website and recently began testing a service in which customers can pay for their purchases on the site without clicking away to the retailer.

Brooklyn Museum

Second time to Brooklyn Museum. This time I enthusiastically wanted to see Annie Leibovitz: A Photographer’s Life, 1990-2005. I know her from P’O, one of my friend’s friends, who works for her several years ago. Let me remind you, her acclaim work is the portrait of pregnant Demi Moore (the real photos is awesome.) The exhibition room seems to look too small to fit her valuable works of more than 200 photographs. Not mention people who flock to the 5th floor to see her works. I have seen her several published books and been admiring portraits of celebrities and public figures. She says, “I don’t have two lives. This is one life, and the personal pictures and the assignment work are all part of it.” Going to this exhibition is like looking through all her works in one place, plus her personal life photos I haven’t seen before. Read review from Time Out New York.

Ploy says, “I don’t have two lives either. So I’d say RECOMMENDED!!!”


Ron Mueck’s exhibition is great as well. He is the sculptor from Australia. His work either smaller than life-size or monumental (like pictured here, you can see real human compared to the sculpture.) are so lifelike—with veins, wrinkles, sagging skin and body hair. Oh well, I wouldn’t be surprised if these sculptures actually breathe and blink their eyes. There are the videos showing the procedure of how he does his works which is pretty cool too. They said there are eleven works shown here in the museum. I am trying to think what I have seen there; (1) a giant infant, (2) Dead Dad, (3) Mask II (self portrait), (4) Wild Man (a nearly nine-foot-tall sculpture of a naked, bearded man, (5) a guy in a boat, (6) a fat guy sitting at the corner, (7) a sleeping couple, (8) a guy on the wall, (9) a face of an African-American girl, (10) In Bed (pictured here), (11) two old ladies. Oh wow, I had all 11.

Fast Company

Jayson A. Goldberg and Peter Cowles from Fast Company were the guest speakers the other day. They both are awesome, intelligent, knowledgable, smart and know what they do. They presented an amazing facts which is 84% of adults whoeare are 18 years old and older read magazines. This number comes from Magazine Publishers of America. Can you believe that? I wonder though. How many actully subscribe to the magazines?

Here are what in my scribbled notes:
• 20 years from now print still being around; the readers have to the power over the medium. If they like the magazine, they’ll subscriber forever.
• Think about where you read the magazine and think about the e-magazine and its device.
• Teens engage in magazines more than in TV.
• 19% of Fast Company’s subscriber both read the magazine and surf the site.
• How does print play a role in the new integrated media mix?
• Sale preparation is very important. How'd your sale rep answer the question "how your magazine stand out?"
• Know your product and your competition. Also know your market and identify the right oportunities.
• Newsstand sale = Editorial
• Revenues = active business + businees in the past + business in the future
• You need to play to WIN, not to compete